【世界公民】WhatkeepsApple,Apple库克:贾

2020-06-12 作者: 围观:704 69 评论
【世界公民】WhatkeepsApple,Apple库克:贾

9:41 是  Apple 的官方时间。库克执行长曾在两个月前的  9:41 分,推特发文纪念  2017 年 iPhone 已经上市十年了。选在  9:41 是因为这是贾伯斯改变世界的时刻  --- 把第一款  iPhone介绍给世界。

这场   Apple 十周年发表会,开始时现场一片漆黑,只有  Welcome to the Steve Jobs Theater 的字样照亮全场。

【世界公民】WhatkeepsApple,Apple库克:贾
提姆 · 库克 Tim Cook,photo via 世界公民文化中心
WHO

库克于  2011 年接任苹果营运长到现在,走出贾伯斯时代的苹果文化。库克努力为公司形塑多元文化的新形象,更在三年前首度公开出柜,是《财富》杂誌   世界  500 强企业里唯一公开同性恋身份的  CEO。

WHAT

有别于贾伯斯「科技力量最能改变世界」的原则,库克重视科技与人文结合,视「科技需为人性服务」为理念。两人不同的管理风格,美国媒体将贾伯斯视为战争时期的执行长,而库克则是和平时代的执行长。

HIGHLIGHT

iPhone 十周年发表会是贾伯斯剧院   举办的第一个活动,库克选择用苹果传奇创始人贾伯斯的独白与影片开启活动,向贾伯斯及苹果新总部   表示敬意。

贾伯斯的开场白

There are lots of ways to be as a person, and some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.

人与人的生活方式千差万别,表达自己深深的感激之情也有很多种方式。但我始终相信一种对世界表达感谢的方法,就是创造一些美妙的东西,并展现给世人。

And you never meet the people, you never shake their hands, you never hear their story or tell yours. But somehow in the act of making something with a great deal of care and love, something's transmitted there.

儘管你从未与这些人相遇、从未与他们握过手,也从未互相分享过各自的故事,但在创造美好事物的过程中投入了关爱,这些深刻的感谢之情也会随之传入到世人手中。

And it's a way of expressing to the rest of our species, our deep appreciation. So we need to be true to who we are. And remember what's really important to us. That's what's going to keep Apple, Apple: is if we keep us, us.

所以,我们要忠于真实的自我,并牢记对我们来说真正重要的事物。这样的原则成就了苹果公司:苹果之所以是苹果,我们之所以是我们,正在于此。 --- 史蒂夫  · 贾伯斯

库克的全文演讲

I love hearing his voice and his inspiring message. And it was only fitting that Steve should open his theater. It is the honor of a lifetime to be the first to welcome you to the Steve Jobs Theater. Steve meant so much to me, and so much to all of us. There’s not a day that goes by that we don’t think about him. Memories have especially come rushing back as we prepared for today and this event.

我非常喜欢听他的声音,以及他鼓舞人心的讯息,贾伯斯绝对非常适合打造自己的剧院。这是我一生的荣幸,可以成为第一个欢迎各位到场贾伯斯剧院的人。史蒂夫对我来说意义重大,对我们所有人都是如此。我们没有一天不思念他,在筹备今天这场发表会的过程中,对他的回忆涌上心头。

It's taken some time, but we can now reflect on him with joy, instead of sadness. Steve’s spirit and timeless philosophy on life will always be a DNA of Apple.His greatest gift, greatest expression of his appreciation for humanity will not be a singular product, but rather it would be Apple itself.

我们用了很长时间,现在才可以用快乐而非悲伤的情绪来想念他。贾伯斯的精神和永恆的生活哲学永远是苹果的  DNA。他的天赋和对人们感谢的方式,带给世人的不单只是一个产品,而是苹果本身。

We dedicate this theater to Steve because we loved him, and because he loved days like this, where he could share our latest products and new ideas of the world. And we do so not only to pay tribute to Steve but to inspire the next generation of creators and innovators.

我们以贾伯斯来命名这个剧院,是因为我们敬爱他,也因为他喜欢这样分享新产品的日子。之所以这样做,不仅是要向贾伯斯致敬,更是要鼓舞下一代的创作者和创新者。

Steve was a genius and one of the many ways that he showed that was in his uncanny ability to unlock the talent of everybody that he worked with. He thought deeply about our workplace and its surroundings. And he believed that they should inspire talented people to do their best work.

史蒂夫是个天才,他那能揭开每个与他共事的人意想不到的潜能。他深刻的思考我们工作地点,以及

人们的生活环境。并且坚信应该去激励那些人去做他们想做的事情。

So, over decade ago, he began to work on a new campus for Apple. His vision of Apple Park was to create an incredible workplace of the future, where engineers and designers could all be together collaborating on the next generation of Apple product to change the world.

Steve’s vision and passion live on here at Apple Park and everywhere at Apple. Today and always, we honor him.

所以十年前,他开始为苹果设计一个崭新的总部,他的愿景是打造一个不可思议的未来工作场所,让工程师和设计师可以聚在一起,一起合作创造下一个可以改变世界的苹果产品,这就是苹果公园。史蒂芬的视野不仅存在苹果公园内,也在苹果世界的各个角落,无论是今天还是明天,我们将永远缅怀他。

十年前霸气发表首代 iPhone
【世界公民】WhatkeepsApple,Apple库克:贾

2007 年  1 月  9 日,贾伯斯发表第一代  iPhone 手机,发表会上贾伯斯的一席话:「今天苹果要重新发明电话  。」 至今确实应证了十年前的豪语。

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